Gridserve

UK’s Award-Winning Electric Vehicle Charging Network

Gridserve is a British sustainable energy company founded in 2017, delivering electric vehicle (EV) charging infrastructure that helps limit global temperature rises to below 1.5°C. Its UK-wide network spans over 1,300 charging bays across 180 locations, offering speeds from 22kW to 350kW. At the heart of its operations is the Sun-to-Wheel ecosystem, integrating solar energy, EV charging, and EV leasing. The Gridserve Electric Highway — from the award-winning Electric Forecourts®, to high-power Electric Super Hubs on motorways, and Electric Retail Hubs at popular shopping destinations — is entirely powered by net zero energy.

Customer Intelligence

2023 - 2025

I was hired as a Social Media Analyst to take ownership of the Emplifi platform, where I deep dived into customer insights and UK EV market trends across multiple Gridserve social media accounts — 4 Facebook pages, 3 Instagram accounts, 2 Twitter/X accounts, 1 LinkedIn page, and 180 Google Business profiles. I also supported the Customer Engagement team by responding directly to customer inquiries, feedback, and reviews, in addition to creating weekly, monthly, and quarterly reports to optimize strategy around brand sentiment. I was later assigned to the Customer Intelligence team, focused on market research and produced weekly customers and competitors reports, in addition to ad-hoc projects. My responsibilities included D365 sub-cases analysis, market price index, buyers personas, competitors promotions, and the launch of our mobile app campaign from summer, autumn, winter to spring.

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Competitor & Market Pricing

In addition to the weekly and monthly, every quarter I conducted a comprehensive review of pricing across the UK’s leading EV charging networks, including Tesla, InstaVolt, IONITY, bp pulse, Osprey, Motor Fuel Group, and Shell Recharge. To provide perspective, we compared these against diesel and petrol prices.

The analysis drew on competitor websites, social channels, and industry sources such as Zap-Map and Leccy. Key components included pricing by charger type (Slow/Fast, Rapid/Ultra-Rapid), price per mile and per kWh, as well as promotions, membership benefits, and peak versus off-peak rates.

In addition to the pricing, the report also contain the EV Driver Profiles as Customers Personas for their charging behaviour as in charging at home vs charging en-route at the Motorway Service Area. Overall the report provides as a reliable benchmark for the Customer & Product team.