About Me
Hi, I’m Adhis — a single mom living in Bali with my daughter and our five cats. I grew up in Jakarta, but for the past decade this island has been home for us (hard not to be drawn by beaches and ricefields). My career has mostly been in 360° marketing, from bricks and mortars to mobile apps, which suits me since I’ve always had a passion for branding and customers. I studied psychology and communication in college, and those studies still shape the way I work. Outside of work, you’ll usually find me sketching, playing guitar, or out for a run. I’m also endlessly curious about history, art, and good music.
Skills
Brand Communication
Understood each brand’s essence and their guidelines to create marketing budget and develop umbrella campaign of the year, later breaking them into quarterly mini-campaigns aligned with overall marketing goals. Built customer personas using STP and applied them within TOFU-MOFU-BOFU funnel, categorized into MQL and SQL, converting them into customers maintained by loyalty programs. Curated partnerships with media and influencers for each campaign.
Social Media Marketing
Wrote and created native content through independent research and either self-producing assets using graphic design and video editing tools or collaborating with photographers and videographers, providing creative briefs and storyboards when needed. Repurposed master content across multiple platforms—turning long-form blog posts into multimedia pieces, adapting videos for Reels, Stories, and/or Feeds, in addition to both single-image and carousel posts.
Event Management
Organized logistics across pre-, during-, and post-event phases, ensuring each timeline allowed ample preparation for the many moving parts between brands, sponsors, venues, vendors, and customers. Aligned marketing goals with primary and secondary customer personas, and tracked attendee journeys before, during, and after the event through activations, gimmicks, and surveys to strengthen engagement.
Softwares
Artifical Intelligence
Chat GPT, Deep Seek,
Perplexity, MS Copilot,
Meta AI
Content Creation
Wix, Squarespace, Canva, Adobe Premiere, Kapwing, Headliner, Leonardo, In Video, Eleven Labs
Project Management
Notion, Asana, Monday, Trello, Google Workspace, MS Office,
Slack, MS Teams
Research & Analytics
Power BI, Meta Business,
Emplifi, Hootsuite, Sprout Social, Research Gate, Jstor, Issuu
Education
Bachelor of Psychology
University of Indonesia
Diploma of Communications
University of Indonesia